As of late, a lot of tapped-in UK rap fans have been wondering the same thing: What the hell are they doing over at XV Records? Emerging from the framework of London arts collective 10V Elysium, the British label has hit the ground running like crazy. Not even a full year since XV opened up shop, their artists have amassed hundreds of millions of streams, booked shows all across Europe, and worked closely with Lizzy Records to facilitate the next wave of British rap. In terms of potential, the bulk of their roster feels like a recruiting class John Calipari would flex at Kentucky: You have Fimiguerrero, the original 10V poster boy and a beloved fixture in the UK underground; Pierre, an aqueous, unsung crooner; Rico Ace, an enigmatic, fan-favorite hothead; and EsDeeKid, Britain’s hottest new rapper who could end up as Liverpool’s biggest export since that one band.
There’s something ironic about XV that first grabbed my attention, though: For no discernible reason besides making it look cool, the best rapper on the label has been rocking the American flag like a frat boy on spring break. I’m talking about London emcee SINN6R, whose new album #FEDERAL is so hard that the stars and stripes become an afterthought pretty quickly. (One day we’ll have to get him and Sk8star in the same room.) #FEDERAL is the second full-length released by SINN6R this year following the Opium-indebted mania of July’s 2Often, a decent record marred by hamfisted hooks and DRACO.FM type beats. #FEDERAL is much more refined and distinct, full of trap-inspired hellscapes that spotlight his dexterous flows. It’s the most evocative release I’ve heard from the UK underground this year; the amount of space eaten up by SINN6R’s bulldozing delivery is damn near suffocating.
