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Rabbit Holed

Kieran Press-Reynolds' deep dive into songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness.

The Top Five Musical Rabbit Holes of 2025

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran ranks their favorite microtrends in music that didn't get their own dedicated columns this year.

Can TikTok Brainrot Make You a Marxist?

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran talks to some of the creators behind a surge of communist TikTok edits trying to displace alt-right slop.

Inside the Fan Insanity Unleashed by The Life of a Showgirl

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, in the wake of The Life of a Showgirl, they plunge into the depths of Taylor Swift fandom.

Spotify’s New Policy Won’t Stop the Wave of AI Slop

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran checks in on all the recent goings-on at Spotify, including the company’s attempt to regulate AI-generated music.

Touching Grass at the Andrew Yang Party

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, a night in the phone-free trenches of Andrew Yang’s new party prompts Kieran to ask, “Can a corporate-branded, offline-themed party actually be an effective balm for the brainrot?”

A Cursed Investigation of Italian Brainrot Music

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran explores music inspired by Italian creatures like Tralalero Tralala and Tung Tung Tung Sahur. They also meet one of the brains behind the rot.

fakemink Deserves the Hype

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran looks under the hood of the fakemink hype machine. With recent co-signs from Frank Ocean and Drake, the young UK rapper is on pace to become a star. Does the music hold up?

Inside the Online “Indie” Music Boom

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. In this edition, Kieran talks to artists ayowitty and bunii to make sense of a new wave of SoundCloud “indie rock.”

Why Is TikTok Overflowing With AI Country Music Erotica?

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week: AI’s freaky new groove in the realm of country music.

How to Dig for Music Without Spotify

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week’s column could’ve been titled “Rabbit Holed’s Guide to the Galaxy,” as Kieran breaks down the art of music discovery into five increasingly fried tiers.

Meet the Most Cracked Music Archivist Online

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran has a sit-down with the mysterious creator of Music Place, a growing YouTube channel that recaptures the spirit of gonzo cratedigging.

The Battle to Save the Soul of City Pop From AI

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran looks at how the glitzy Japanese genre city pop has become the latest victim of AI infestation.

The Dreamy Malaise of Post-Pandemic Alt-Rock

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran explores the dreamy malaise of bar italia and other alt-rockers who have emerged since the pandemic.

How AI Wreaked Havoc on the Lo-Fi Beat Scene

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, he explores how artificial intelligence has laid waste to the once-burgeoning world of lo-fi beats.

All Night at Swaggotfest

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, he reports live from the Pride event of the month: Swaggotfest.

The 5 Most Exciting Musical Rabbit Holes of 2025 So Far

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week: a mid-year report from our intrepid internet explorer.

Underground Rap Has a Cornball Crisis

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran ruptures his eardrums exploring a new wave of 808 madness.

Into the Horrid Depths of Instagram Reels Music

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran explores the strange world of music made by artists hijacking the Instagram Reels algorithm.

The Baffling, X-Rated Story of the World’s Most Popular AI Song

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week: how “YAJU&U,” a song made using AI, became a megahit in Japan.

TikTok Brainrot Is Normalizing Alt-Right Ideologies

Rabbit Holed is Kieran Press-Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran investigates how nasty bigotry has wormed its way into the endless scroll of TikTok brainrot.